Background

Wanting to produce some engaging web content in partnership with the Carlton Football Club, Hyundai approached the internal creative team to pitch a concept that would showcase their vehicle range whilst tapping the insatiable appetite of the Blues fanbase for player stories.

Idea

Our internal creative team pitched a web series helmed by comedian Sam Pang, in which Carlton FC players would take him for a drive in the latest Hyundai cars. Sam interviewed modern players as well as his beloved 70s and 80s Carlton stars.

To capture the vehicle I installed a suite of GoPro cameras inside, with wireless mics to record the sometimes hours-long conversation. As soon as Sam’s car took off I jumped in a follow vehicle as the second camera unit, to capture exteriors of the car and locations as they drove.

We were able to keep a focus on the amazing stories of the players and would often end up in faraway suburbs, visiting childhood football grounds and famous nightclubs.

Impact

The show was so successful we were able to pitch for a series of episodes in Western Australia and a special edition filmed in Provence, France. I travelled with Sam and our producer to France to film Carlton Premiership coach and player Robert Walls in his new international homebase.